My Elevator Speech is called "Specifics of Application". I've chiseled this down to being able to deliver it in 15 seconds. I love it and am interested and psyched about practicing it more. Everytime I've practiced it, I've gotten great "reviews". Great Reviews from an elevator speech means:
1) If I tell the person it's an elevator speech and I'm approaching it from the POV of evaluating my elevator speech as opposed to the content of it where I'd be selling my coaching, they say it's impressive or "a good one" (Ronnie Noize). So that rocks!
2) Selling success, allure, or interest. This is applying the elevator speech and selling the content. This type of success creates a prospective client's interest in my coaching!
What I like about it:
- It's Fast. 15-Seconds
- It's a gift. Applying how "specifics of application" is meta, bit to the client weaves in the client's unique perspective and literally on the spot gives them a change and insightful way of looking at their positive quality to make it even better.
- It conveys what areas I target. I reveal what areas I could help them work on (this should catered to any issues that may be relevant) but generally I'll mention relationships, health, career, emotions.
- It communicates what I do through Show and Tell. By warping their perspective value into making them see that what I do is help them make distinctions to even better apply positive values of their life, I've Shown them what I do. And I Tell them what I do by mentioning goal-setting and outcome achievement. Additionally it reveals my technical style and application of change technologies to create change.
- It's Unique to the prospective client. 1/3 of the elevator speech "gets inside" the prospective client's model of the world and I use their positive value in the example of creating empowering change and specifically applying positive perspectives to ensure there's not too much or too little.
I'm a validation coach and
What areas I work on
I helping people achieve their outcomes and goals in career, relationships, spirituality, and healthy [AREAS CATERED TO PROSPECT'S POTENTIAL ISSUES] to which you aspire and deserve, utilizing transformational technology and operating from YOUR agenda, your vision.
Sample of their perspective value
For example, what's one value one that you hold in high regard? What's an empowering perspective that is rewarding and empowering to you? Some quality that provided you with guidance and empowerment?
[BLAH -- They say their perspective]
Specifics of application "Gift-Insight-Freebie"
See, that's awesome BLAH is a terrific perspective, but I'm all this technoology unique to my coaching practice, called specifics of application. You can have too much or too little of BLAH, warping it into a disempowering perspective. [QUICK EXAMPLE OF HOW WRONG PROPOPRTIONS OR APPLICATIONS OF BLAH COULD BE DESTRUCTIVE]. So without specifics of application, BLAH could become a destructive creator of obstacles. That's why I'm always about specifics of application. It's how you sharpen your awareness to apply your awesome value of "BLAH", the correct doses, applications, and amounts of BLAH; it's specifics of application of BLAH in the best context. Now, that enriches your already empowering quality so now with specifics of application BLAH provides you with even more empowering success and results!
Optional Example
I remember one time in my life consistency was a core value of mine. I had tremendous reverence for consistency but it wasn't applied with specifics and caused me to avoid doing things because there were too many variables. I couldn't go swimming because their wouldn't be enough constant, there'd be too many variables and my excellent value of consistency became warped into something disempowering, something that created obstacles.
3 comments:
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